HospitalityGoogle Ads + Direct Booking Architecture
Rebuilt a hotel group's paid search around booking windows instead of a flat always-on campaign
Why it matters: OTA dependency is a margin problem, not a traffic problem.
Real EstatePaid Lead Gen + Pre-Sales Qualification
Separated off-plan and ready-to-move funnels, with 'qualified' defined contractually before launch
Why it matters: Without a signed definition, cost-per-lead is a vanity metric.
EducationPPC + Enrolment Funnel Design
Intake campaigns built around application windows – January and September as different products
Why it matters: Admissions demand is calendar-driven; evergreen misprices every window.
AgricultureEmail + LinkedIn B2B
Morning-send sequences for field-based buyers who check phones before the working day
Why it matters: Send-time is sector knowledge. 10am reaches an empty cab.
HealthcareLocal SEO + Reputation Engine
Rebuilt a clinic group's visibility around service lines and providers instead of one department site
Why it matters: Patients search symptoms and 'near me' – not your org chart. The map pack decides the shortlist.
LogisticsLinkedIn ABM
Separated freight decision-makers from coordinators before spending a pound
Why it matters: The audience problem is seniority, not reach.
Snapshots describe engagements led by members of the navayu team, including work delivered in previous roles. No performance claims, deliberately – here is why.