Nurture, reactivation and follow-up systems for enquiries, lists and prospects – architected around how long your buyer actually takes to decide.
If two or more of these sound familiar, email marketing & crm is leaking – and the leak is usually structural, not effort.
The follow-up system is a person's memory. Every unanswered thread is pipeline you already paid to acquire, leaking.
Your buyer takes months; your automation lasts days. The list did not go cold – the nurture gave up first.
Years of contacts sitting unmailed because nobody knows what to send – an appreciating asset treated as clutter.
The same promo to everyone until opens collapsed and the domain reputation followed.
Marketing sends; sales cannot see engagement; pipeline stages and sequences never meet.
SPF, DKIM, DMARC misconfigured – a growing share of everything you send lands in spam and nobody noticed.
Every enquiry you have ever received is sitting in a list somewhere. Email is how that asset starts paying rent.
Three clusters, every item real. Scope is assembled from these at audit stage – built around your gap, not a package tier.
Authentication (SPF/DKIM/DMARC), domain warm-up, list hygiene and reputation monitoring – before volume, always.
Segments built on sector, pipeline stage and behaviour – not just job titles – so relevance is structural.
Sequences wired to pipeline stages; engagement visible to sales; handoffs automated with context attached.
Consent capture, preference centres and lawful-basis discipline built into every flow.
Speed-to-lead automation that answers, qualifies and books – inside the hour, not the week.
Sequences paced to how long your sector actually takes: education, proof, honest urgency.
Systematic recovery of the list you already own – the cheapest pipeline in your business.
Onboarding, review capture and referral requests – the compounding part almost everyone skips.
A sustainable format that builds authority between buying windows – planned, not scrambled monthly.
Sends timed to your sector's decision windows, planned quarters ahead.
Pipeline-stage emails your sales team triggers with one click – consistent, on-brand, measurable.
Emails written with sector judgment and built to render everywhere – through our content and creative teams.
See something missing? Raise it at audit – if your channel needs it, it goes into scope.
From audits across our six sectors – named honestly, because you might fix some of these without us.
One welcome email, then silence – while the buyer's decision window opens three months later.
No segmentation: the dealer, the end customer and the job applicant receive the same promo.
Deal stage, sector, last conversation – all available, none of it shaping what gets sent.
Authentication half-done; a third of sends invisible; performance blamed on 'email being dead'.
Five stages, no improvisation – the sequence exists because skipping a stage always costs more than running it.
What you own, what condition it is in, and whether your sends even arrive.
Segments and lifecycle journeys mapped to your sector's real decision cycle.
Sequences built, integrated with pipeline stages, tested across clients and devices.
Newsletter and campaign cadence with a sustainable production system behind it.
Testing subject lines is table stakes – we optimise flows against replies, meetings and pipeline.
Fixed scope, deliverables agreed before launch, and a retainer conversation only if the numbers earn it. That is how every engagement works.
The 80% of email marketing & crm is the same everywhere. This is the 20% that is not – one example per sector we serve.
Inbox assistants increasingly summarise, sort and pre-screen email. Generic blasts lose first. Sends built on real segmentation, real timing and genuinely useful content survive filtering – because they are what the filters are trying to surface. The 80% is sending; the 20% is being wanted.
Monthly report in commercial terms: pipeline from owned audience – not just opens, which measure subject lines, not value.
No public rate cards – scope follows context, and context comes from the audit. Commercials are discussed openly at audit stage.
One channel, fixed scope, deliverables agreed upfront. How every Email Marketing & CRM engagement starts.
Offered only when the sprint hits the criteria agreed before launch. Never assumed, never auto-renewed.
A clear written picture of what to fix in this channel – yours to keep, whoever fixes it.
If yours is not here, the audit call answers it directly – 30 minutes, no pitch.
Request Your Digital Marketing Audit →Email is the highest-ROI channel in every sector we serve – because it works the asset you already own. The question is not whether email works; it is whether your list and follow-up system exist in any real sense yet.
Yours, usually – we build in the major CRMs and ESPs. If the stack genuinely blocks the strategy we will say so and recommend precisely, not fashionably.
Capture first: audit-request flows, playbook downloads, enquiry follow-up. A small engaged list out-earns a big cold one from month one.
Consent capture, lawful basis and preference management are built into the flows – and we flag anything that needs your legal review rather than working around it.
Yes – stage-triggered and one-click sequences inside the CRM, so follow-up is consistent without sales writing a word.
Deliverability fixed, core flows live, the list segmented and warming, and the first attributable meetings booked from owned audience. Agreed as measurable targets before we start.
Tell us where it hurts. A sector strategist reviews your submission, we talk for 30 minutes, and you get a written summary of the gaps – whether or not we work together.
A strategist replies within one working day.