Lead calling, verification, scoring, CRM notes and sales handover support – so cost-per-lead becomes a number that actually means something.
If two or more of these sound familiar, pre-sales lead qualification is leaking – and the leak is usually structural, not effort.
Campaigns fill the CRM with names; the pipeline stays empty of buyers. The gap between the two is qualification.
The buyer enquired with three competitors that afternoon. Whoever calls first frames the deal – and it is rarely you.
Your best salespeople spend their day dialling unverified numbers instead of closing verified opportunities.
No agreed definition, so every marketing-sales meeting is an argument about whose numbers are real.
Records with a name, a date and nothing else – no context, no score, no next step. Data that cannot be worked.
One call, no answer, marked dead. Most contactable leads need five-plus attempts; almost nobody makes them.
Marketing celebrates the lead. Sales calls it junk. Both are right – because nobody defined the word.
Three clusters, every item real. Scope is assembled from these at audit stage – built around your gap, not a package tier.
'Qualified' agreed with your sales team and written down: budget, timeline, fit criteria per sector – signed before campaigns run.
Points-based scoring on behaviour and firmographics so priority is systematic, not vibes.
CRM stages rebuilt around how your sector actually buys – with entry and exit criteria that mean something.
Qualification conversations designed per sector: the questions, the objections, the disqualifiers.
New enquiries called inside the agreed SLA – because response time is conversion rate.
Every lead verified as real, scored against the definition, and annotated with context.
Structured call/WhatsApp/email attempts until contact or genuine exhaustion – documented either way.
Qualified opportunities booked directly into your closers' calendars with full context attached.
Every handover carries the story: need, budget signal, timeline, objection, next step – no cold starts.
Why leads fail is fed back into campaigns weekly – the cheapest optimisation data you own.
Not-yet leads routed into email nurture instead of the bin – recycled pipeline, not lost spend.
Cost per qualified lead and stage conversion reported honestly – the numbers both teams finally agree on.
See something missing? Raise it at audit – if your channel needs it, it goes into scope.
From audits across our six sectors – named honestly, because you might fix some of these without us.
Average first-contact attempt two days after enquiry – after the buyer has already spoken to two competitors.
80% of 'unreachable' leads received exactly one attempt, at the same time of day.
Marketing counts form-fills, sales counts meetings, the board counts neither – three dashboards, no truth.
Meetings booked with zero context, so the closer spends the first ten minutes re-qualifying – and the buyer feels it.
Five stages, no improvisation – the sequence exists because skipping a stage always costs more than running it.
The qualification definition workshop: criteria, scoring, SLAs – signed by both teams.
Scripts, cadences, CRM stages and routing rules built for your sector's buying reality.
Trained callers live on your leads – speed-to-lead SLA enforced from day one.
Context-rich handoffs, calendar-booked appointments, closers closing.
Disqualification data back to campaigns weekly; definitions reviewed monthly; waste falls structurally.
Fixed scope, deliverables agreed before launch, and a retainer conversation only if the numbers earn it. That is how every engagement works.
The 80% of pre-sales lead qualification is the same everywhere. This is the 20% that is not – one example per sector we serve.
Voice AI and auto-responders are making first contact instant and generic everywhere. What they cannot do is hold a real qualification conversation in your sector's vocabulary, hear the hesitation behind 'yes', or decide what your sales team's time is worth. We use automation for speed – and humans for the judgment the definition depends on.
Weekly operational numbers, monthly commercial review – the first reports marketing and sales will both sign.
No public rate cards – scope follows context, and context comes from the audit. Commercials are discussed openly at audit stage.
One channel, fixed scope, deliverables agreed upfront. How every Pre-Sales Lead Qualification engagement starts.
Offered only when the sprint hits the criteria agreed before launch. Never assumed, never auto-renewed.
A clear written picture of what to fix in this channel – yours to keep, whoever fixes it.
If yours is not here, the audit call answers it directly – 30 minutes, no pitch.
Request Your Digital Marketing Audit →Trained navayu callers on our in-house desk, working scripts designed per sector – with international voice experience and your brand's tone. You hear samples before we go live.
No – it protects it. We verify, score and book; your closers close. The handover carries full context so their first minute is selling, not re-qualifying.
Inside the SLA we agree – typically minutes during working hours, never more than a few hours. Speed-to-lead is the single highest-leverage fix in most funnels.
They are documented (reason-coded) and routed: future-fit leads into nurture, poor-fit signals back to campaign targeting. Nothing useful goes in the bin.
Yours. We configure stages, scoring and notes in the system you already run – moving CRMs is almost never the first fix.
Yes – international voice processes are core to our operation, with language capability confirmed per engagement.
Tell us where it hurts. A sector strategist reviews your submission, we talk for 30 minutes, and you get a written summary of the gaps – whether or not we work together.
A strategist replies within one working day.