How to prepare for a digital marketing audit.

What an audit is – and is not

A digital marketing audit is a structured review of how your business shows up online and what happens to the demand it generates: presence, campaigns, conversion paths, follow-up and measurement. Done honestly, it ends in a short list of specific fixes ranked by leverage – not a sales deck with your logo on the cover.

It is not a free strategy document, a guaranteed-results pitch, or a teardown designed to frighten you into a retainer. If an audit ends with fear instead of clarity, it was a pitch.

What to gather before the call

• Access truths: know what you actually run – ad accounts, analytics, CRM, email platform – even if you do not share access yet.
• Your numbers, roughly: monthly enquiries, what a customer is worth, what you spend. Approximations beat blanks.
• Your definition of a good lead: if sales and marketing disagree on this, say so – that disagreement is usually finding number one.
• One honest sentence about the problem: "the leads are junk", "we are invisible", "we cannot follow up fast enough". The blunter, the more useful.

What a good auditor will ask you

Expect questions about your sales cycle length, seasonality, capacity ("what happens if enquiries double?"), and the last marketing effort that disappointed you. An auditor who only talks about channels and never about your buyer is reviewing marketing in a vacuum.

How we run ours

For transparency, the navayu audit is a 30-minute call with a sector strategist plus a short written summary: the gaps we found, the practical next steps, and the single highest-leverage fix we would make first. It is free of obligation and the summary is yours to keep – whoever you hire. We open a limited number of slots each week, and that limit is operationally real.